The Ultimate Hustle

In Development | Primetime

The Ultimate Hustle challenges budding entrepreneurs to take their side-hustle skills to the next level.

Across 8 episodes, our 10 hustlers will live together and face a new money-making challenge each week, with the lowest earner being eliminated. They’ll have to be inventive to stand out and make the cash roll in. But there's a twist, each participant can use the group’s earnings to pay for special treats by withdrawing money from a cash machine inside the house. Who will fail to get their hustle off the ground while the others thrive? Who will focus more on spending the group's hard-earned cash than earning their own? In the end, only one person will take home all the cash earned and be crowned the ultimate hustler.

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Delivering more than entertainment, this format sparks questions about the future of the traditional working world
In Development